First, you need to figure out the best keywords or phrases that describe your content and information on your web page. Notice I said web page and not web site. Since a link directly connects with a specific web page, the keywords should be according to content on that specific web page too. Your web site could be about a general subject but a web page should be about a specific topic within the subject matter.

We have an excellent and free keyword tool to suggest. Good Keywords has been around for several years and is a great tool for finding keywords and phrase that describe your content. You can download this free tool here. It comes with easy to understand instructions and good help files.

Once you have your list of appropriate keywords, you can use the free Google External Keyword Tool to see popular searches on those specific terms to find the most popular keywords. Don't take the number searches to be exact, use them as a guide to show which are more popular terms. Search engine history is one indication and won't necessarily be absolute in numbers. Still, it's a good tool to see which keywords get more searches.

OK, now we have our keywords, we now which are more popular so now you want to find our how much competition the search terms might have and if there's any low hanging fruit. Low hanging fruit would be popular search terms with reasonable (make that beatable) amounts of competition.

What's low competition these days? Believe it or not, anything with under 300,000 listings is usually workable. With some very popular terms coming up with over 2 billion results, 300,000 looks pretty good. Lower is better but keep in mind that if you pay attention and do your onpage SEO well, the anchor text can be the icing on the cake.

Now that you've done the proper research, come up with good search numbers and low competition you're ready to start the final phase. The best two ways to get free links, that don't require begging other website owners for reciprocal links, is Article Writing and publishing and posting on blogs, forums, and other websites that allow comments.

Articles can be used two ways. One is to publish on popular article directories like EzineArticles.com and Isnare.com, the other to publish on your own website. Build an article of value to the reader based on the keywords, making one version for the directories and one version for the website. Same keywords but different content.

Take some time and make your article of value to the reader. Use the keywords in the title and the body of the article. When ever possible, use the directories version to lead in to the version on the website. Try to make the version on the website the rest of the story. 

That gives you a link from the article directory using the keywords as anchor text, and content on your website to support your subject matter. So articles can be a great website traffic generator for two methods of traffic. The search engines will send visitors and people who read your articles on the directory could click on your link to find out more information.

The links from the posting to the blogs or other websites can be a double header too. Post helpful information that can be important on it's own and establish you as an expert. This gives you a high authority link but can also peak the interest of the reader to click on your link and go to your website for more information.

The trick in posting is to make sure that the website does not use the nofollow attribute on links. You can use your browser to view the source and do a search for the term nofollow to make sure your link will be recognized by the search engines. There is a free tool that can help you find these websites called Fast Blog Finder. It will go out and search for websites that don't use nofollow and provide a list. There's a free version limited to 50 listings per keyword you can get by clicking here. Try it and if you like it buy the unlimited version.

So there's two methods for getting targeted traffic to your web site. Each method can be an excellent web site traffic generator. Both are free and both can make a big difference.